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Smart money moves every founder should be making

Tips

Apr 1, 2025

Orange Flower
Orange Flower

Running a business means making decisions at lightning speed products, people, markets, growth. But when it comes to personal wealth strategy? That’s the one area founders often put on pause.

At Renswick, we work with high-performing founders who want to get intentional about their money not just when they’re prepping for an exit, but as they build. Private banking isn’t a post-success luxury. It’s a strategic tool to fuel smarter moves today.

So here are three practical tips every founder should consider even before Series A or signing off on a big acquisition.

  1. Pay yourself properly

Founders are notorious for underpaying themselves especially in the early stages. It’s noble. It’s gritty. But it can also be financially short-sighted.

Instead of scraping by, we advise founders to structure a lean but strategic compensation plan:

  • a reasonable salary

  • equity with smart vesting

  • dividends when applicable

  • tax shelters if you're based in the right jurisdiction

  1. Build the business, but protect the person

This is where private banking comes in strong.

We help founders protect their personal exposure while their company is scaling fast. That can include:

  • Custom insurance around key-person risk

  • Asset protection trusts

  • Separation of personal and corporate liabilities

  • Succession frameworks if you’re building with family

You don’t need to be paranoid. You just need to be prepared.

  1. Get in the Habit of Quarterly Wealth Check-Ins

Just like you check in with your leadership team or investors, your personal wealth deserves quarterly strategy reviews. Nothing too heavy just a standing session to align on:

  • Net worth growth

  • Risk exposure

  • New opportunities

  • Life changes that impact your financial direction

At Renswick, we make this feel more like a smart conversation over coffee than a stiff numbers meeting. It’s about keeping your financial future in flow not stuck on the backburner.

You’re not just building a company. You’re building a life.

Private banking isn't about privilege. It’s about precision. It’s about knowing that your personal ambitions, lifestyle, and values deserve just as much attention as your business growth.

At Renswick, we help founders move confidently before the liquidity event, before the Forbes list, before it’s "time."

Because wealth strategy isn’t something you graduate into. It’s something you grow with.